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TitleYour Internet Cash Machine: The Insiders Guide to Making Big Money, Fast!
Author
LanguageEnglish
File Size4.4 MB
Total Pages242
Table of Contents
                            YOUR INTERNET CASH MACHINE: The Insiders' Guide to Making Big Money, Fast!
	Contents
	Acknowledgments
	Foreword: Mark Joyner
	Part I: Building the Foundation
		Chapter 1: IT ALL BEGINS WITH YOU
			STRUCTURE
			YOUR LIFE AND YOUR BUSINESS
			WHAT IS YOUR CURRENT SITUATION?
			WHAT ARE YOUR INTERESTS, TALENTS, OR EXPERTISE?
			WHAT ARE YOUR DESIRES?
			YOUR IDEAL DAY
			GUEST EXPERT ARTICLE: CREATING ABUNDANCE IN YOUR CAREER
		Chapter 2: SELECT THE BEST BUSINESS MODEL FOR YOU
			BRING YOUR OFF-LINE BUSINESS ONLINE
			GUEST EXPERT ARTICLE: GET YOUR REAL ESTATE BUSINESS ONLINE
			SALES OF PHYSICAL PRODUCTS
			SUPPORT SERVICES FOR THE WORLD WIDE WEB
			NEWS AND GENERAL INFORMATION SITES
			BLOGS
			ENTERTAINMENT SITES
			AUCTION SITES
			AFFILIATE SALES SITES
			SOCIAL NETWORKING SITES/FORUMS
			SALE OF INFORMATION PRODUCTS
			EDUCATION SITES
			GUEST EXPERT ARTICLE: EDUCATING FOR ENTREPRENEURSHIP
			MEMBERSHIP SITES
			MULTILEVEL MARKETING/NETWORK MARKETING
			GUEST EXPERT ARTICLE: GEOMETRIC GIVING: THE EASY WAY TO DONATE $1 MILLION A MONTH TO CHARITY
			GAMBLING AND ADULT SITES
		Chapter 3: A CLOSER LOOK AT ONLINE AUCTIONS
			GETTING STARTED ON eBAY
			WHAT TO SELL?
			PRICING
			BUYING FOR RESALE ON AUCTION SITES
			PROMOTING YOUR AUCTIONS
			SHIPPING
			TIMING YOUR AUCTION
			THE PATH OF THE POWERSELLER
			TREAT IT LIKE A REAL BUSINESS
			BELLS AND WHISTLES
			HOW TO LEVERAGE eBAY
			GUEST EXPERT ARTICLE: eBAY AND BEYOND
		Chapter 4: A CLOSER LOOK AT AFFILIATE SALES SITES
			ADVANTAGES
			MAKING MONEY AS AN AFFILIATE
			HOW TO SELECT MERCHANT PARTNERS
			INCLUDE VALUABLE CONTENT
			GOOGLE ADSENSE
		Chapter 5: MARKETING THROUGH SOCIAL NETWORKING SITES
			GUEST EXPERT ARTICLE: USE MYSPACE TO BUILD YOUR eBAY BUSINESS
			GUEST EXPERT ARTICLE: A NEW MODEL OF SOCIAL NETWORKING
		Chapter 6: CREATE YOUR OWN INFORMATION PRODUCTS
			WHAT IS AN INFORMATION PRODUCT?
			DETERMINING DEMAND
			DELIVERY
			BENEFITS OF INFORMATION PRODUCTS
			GUEST EXPERT ARTICLE: WHAT’S THE BEST PRODUCT TO SELL ONLINE? WHY, INFORMATION, OF COURSE
			GUEST EXPERT ARTICLE: HOW TO MAKE AND SELL A VIDEO PRODUCT AT ZERO COST
	Part II: The Action Steps
		Chapter 7: SET UP YOUR WEB SITE
			EQUIP YOURSELF
			GET YOUR PIECE OF INTERNET REAL ESTATE
			GUEST EXPERT ARTICLE: PROFITABLY NAMING YOUR NEW INTERNET BUSINESS
			FIND THE BEST WEB HOST
			SET UP YOUR INFRASTRUCTURE
			DESIGN YOUR WEB SITE
			PHYSICAL CONSTRUCTION OF YOUR SITE
			THE SINGLE-PAGE SALES SITE
			GUEST EXPERT ARTICLE: THREE SECRETS TO MAKING YOUR SALESLETTERS SELL
		Chapter 8: GET THE WORD OUT
			E-MAIL MARKETING
			ARTICLES
			SEARCH ENGINE OPTIMIZATION
			YOUR BLOG
			BRANDING
			JOINT VENTURES
			YOUR AFFILIATE PROGRAM
			NEWSLETTERS
			NEWSGROUPS
			PRESS RELEASES/PUBLIC RELATIONS
			GUEST EXPERT ARTICLE: PUBLICITY SECRETS TO ATTAIN MASSIVE SUCCESS FOR YOUR INTERNET BUSINESS
			TELESEMINARS AND WEBINARS
			GUEST EXPERT ARTICLE: WEBINARS—THE FUTURE OF ONLINE MARKETING
			OTHER WAYS TO INCREASE TRAFFIC AND GROW YOUR LIST
			GUEST EXPERT ARTICLE: BUILD YOUR LIST WITH PAY PER CLICK
			GUEST EXPERT ARTICLE: MADE YOU LOOK!
		Chapter 9: MAKE IT HYPNOTIC!
			WHAT IS HYPNOTIC WRITING?
			THE FORMULA FOR CAUSING ACTION
			THE UPDATED FORMULA
			WHAT ABOUT YOUR WEB SITE?
			HOW LONG IS TOO LONG?
			HOW PEOPLE THINK
			HOW TO CREATE HYPNOTIC STORIES
			REMINDERS AS TRIGGERS
			GUEST EXPERT ARTICLE: BUYING TRANCES: THE REAL SECRET TO HYPNOTIC SELLING
			CHANGING AVERAGE WRITING INTO HYPNOTIC WRITING
			FINAL THOUGHTS
	Part III: Grow Your Business!
		Chapter 10: IT'S ALL ABOUT QUALITY
			NO PLACE TO HIDE
			DELIVER ON CUSTOMER SERVICE
			GO BEYOND YOUR CUSTOMER’S EXPECTATIONS
			GUEST EXPERT ARTICLE: MAKE SURE YOUR CUSTOMERS ACTUALLY GET THE BENEFITS
		Chapter 11: BUILD YOUR BUSINESS SUPPORT NETWORK
			THE POWER OF THE MASTERMIND GROUP
			GUEST EXPERT ARTICLE: MASTERMIND GROUPS FOR INTERNET MARKETERS
			THE FINE ART OF DELEGATION
		Chapter 12: COMPLY WITH CYBER LAW
			SPAM
			COPYRIGHTS
			TRADEMARKS
			FREE SPEECH
			GUEST EXPERT ARTICLE: LEGAL ISSUES FOR INTERNET MARKETERS
		Chapter 13: PLAN FOR SUCCESS
			YOUR BUSINESS PLAN
			INCORPORATION
			GUEST EXPERT ARTICLE: HOW TO PREDICT YOUR WAY TO WEALTH
	Index
                        
Document Text Contents
Page 1

YOUR INTERNET
CASH MACHINE

THE INSIDERS’ GUIDE TO MAKING
BIG MONEY, FAST!

Joe Vitale
Jillian Coleman Wheeler

JOHN WILEY & SONS, INC.

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Page 2

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Page 121

CREATE YOUR OWN INFORMATION PRODUCTS 101

Are you jumping up and down with joy now that you ’ ve read this
section? Every day I am grateful that you can make better videos
than I could when studying video and fi lm in college — and you can
make and sell them at zero cost. What a wonderful time to be alive!

Nerissa Oden is an author of books and software with 12 years experience in
video and fi lm postproduction. She became a Web entrepreneur in 2002 and contin-
ues to write and develop video resources. Her main website is www.TheVideoQueen
.com . Also check out www.FreeVideoCoding.com , www.VideoCamera Projects.com ,
www.VideoCodeMaker.com , www.FreeMediaGuide.com , www.FreeVideoEditing
.com , and http://www.thevideoqueen.com/marketingthesecret.html .

Resource Page

Summary of topics discussed in this chapter:
Explanation of types of information products.
Modes of delivery for info products.
Benefi ts of information products.

This chapter also includes guest experts Tim Knox on
information products, and Nerissa Oden on creating video
products at zero cost.

Go to www.YourInternetCashMachine.com and fi nd a
variety of resources related to information products, as well
as interviews with our guest experts. Claim your free mem-
bership now!





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Page 122

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Page 241

INDEX 221

Resources, 56–57, 58
RSS technology, 30–31, 133

S
Sabol, Paulie, 42, 43–46
SAFE Ports Bill, 47
Sales:

automating, information products and, 92
of information products, 36–37
of physical products, 23–26

Sales letters, 121–126
Sales management tools, 64
Schank, Roger, 167, 170
Search engine optimization (SEO):

content and design and, 131
incoming links and, 131–132
page title and, 131
Web site ranking and, 129–130

Search engines, 26, 60
The Secret (Vitale), 36
Sellers, 58, 64
Selling:

at auction sites, 60
complex products, 89
at eBay, 54–56, 57–58
e-books, 67–68
information products, 67–68, 93–95

Sense of overwhelm, Internet presence
and, 20

SEO. See Search engine optimization (SEO)
Server capacity, web hosting companies and,

110
The 7 Day eBook (Vitale), 90
Shawn Collins’ Affi liate Tip blog, 74
Shipping, 60–61, 92
Silber, Bob, 202–204
The Silent Machine Hiding on eBay (Cochrum), 66
Silver level PowerSeller, 62
Single-page sales site, 119–120
Social networking sites/forums, 34–36, 80–86
Social proof concept, in marketing, 83–86
Software:

affi liate program, 113
for creating videos, 97
for creating Web sites, 118
as information product, 88
locating free video encoder, 99
for membership sites, 40
for online gambling, 46
for online transfer of cash, 46
WordPress, 118

Spam, 48, 200–201
Spiridellis, Evan, 31–32
Spiridellis, Gregg, 31–32

Squeeze page, 120
Streaming video fi les, 99–100
Success:

affi liate sites and, 71
of Internet marketer, 141–145
planning for, 205–216

Support services, for World Wide Web, 26

T
Talents, 7–8
Teleseminars, business success and, 143,

145–147
Television, business success and, 142
Tell Me a Story (Schank), 167, 170
Testimonials, Web site traffi c and, 148
Thinking, positive, 13
This Land (cartoon), 32
“The Three Keys to Success” (Audio), 15
“Three Secrets to Making Sales Letters Sell”

(Heindricks), 121–126
Timing, auction and, 61
Trademarks, 201–202
Traffi c, Web sites, 147–149
Trust, social proof and, 84
TuYu, LLC., 83–86
Two-tier agreement, 76

U
U. S. Patent and Trademark Offi ce (USPTO),

203
UIGEA. See Unlawful Internet Gambling

Enforcement Act (UIGEA)
Uniform resource locator (URL), 106
Unique selling proposition (USP), 138
Unlawful Internet Gambling Enforcement Act

(UIGEA), 47
URL. See Uniform resource locator (URL)
“Use MySpace to Build Your eBay Business”

(Ginsberg), 81–82
USP. See Unique selling proposition (USP)
USPTO. See U. S. Patent and Trademark

Offi ce (USPTO)

V
Videos:

creating with software, 96–99
hosting, 100
of information products, 88
making, 98
pay-per-view streaming video, 99–100
video DVD disc, 98–99

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Page 242

222 INDEX

Videos: (continued)
video fi le download, 99
Web site traffi c and, 147

Viral products, Web site traffi c and, 148
Visibility, 17–18, 89
Visitors name, collecting, 117
Vitale, Joe:

hypnotic selling, 171–176
hypnotic writing products, 34
information products, 36

W
Warren, Neil Clark, 34–35
Web hosting, 26, 110–111
Webinars, 145–147
“Webiners-The Future of Online Marketing”

(Edwards), 145–147
Web sites. See also Web sites content; Web

sites infrastructure
design and physical construction of,

114–119, 131
for fi nding deals online, 21
increasing traffi c of, 147–149
naming and fi nding web host, 107–111
news and general information in, 26–28
for periodic bargains, 59
ranking of, 129–130
statistics of visitors, 144
universal resource locator, 106
using hypnotic writing in, 159–166

Web sites content, 117
creating hypnotic stories, 168–169
design and, 131
expanding the updated formula, 163–166
formula for causing action, 159–162
four step strategy for, 160–162
length of, 166–167
updated formula, 162–163

using hypnotic writing for, 158–159
using stories for, 167–168, 170–171

Web sites infrastructure:
affi liate program in, 113–114
autoresponders in, 112–113
payment system in, 111

“What’s The Best Product to Sell Online?”
(Knox), 90–95

Wheeler, Jillian:
getting into Internet marketing, 6
information products, 34, 37
Web sites of, 37, 38

“WHOA” formula, in writing sales letters,
121–122

Windows news readers, 31
WordPress, 110, 118, 133
World Trade Organization (WTO), 46, 47
World Wide Web, 26, 47–48
Writing, hypnotic, 34, 158–181
Writing sales letters:

fi ve P’s of, 122
psychological steps of, 122–126
“WHOA” formula, 121–122

Written reports, as information products, 88
WTO. See World Trade Organization

(WTO)

Y
Yahoo!, 25, 129
Your Internet Cash Machine site, 40, 89, 126,

129, 207
YouTube site, 84, 147
Yudkin, Marcia, 106, 107–110

Z
Zero Limits (Vitale), 36

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