Download Tower Crane Market and Opportunities PDF

TitleTower Crane Market and Opportunities
File Size3.2 MB
Total Pages65
Document Text Contents
Page 1

TOWER CRANES
MARKET AND OPPORTUNITIES

Page 2

CONTENTS




I. INTRODUCTION

II. TOWER CRANE SCENARIO IN INDIA

A. CONSTRUCTION EQUIPMENT INDUSTRY
STRUCTURE

B. TOP SLEWING TOWER CRANES – PROJECTED
DEMAND

C. CURRENT INDUSTRY PLAYERS

1. POTAIN

2. HUBA

3. ZOOMLION

4. HUAXIA

5. ZHENGXING

6. CMAC-CMAX

7. JWY

8. FUSHUN YONGMAO

9. ESCORTS HUATA

III. PROMOTION STRATEGIES

A. TECHNICAL VS PRICE

B. BRANDING VS PRICE

C. EUROPEAN VS CHINESE


IV. CHINA TOWER CRANE MARKET ANALYSIS


V. POSSIBLE TIE UPS

Page 32

* Prices could be lower by upto 10%


FUSHUN YONGMAO

Manufacturer : Yongmao Holdings
Origin : China
Distributor : ABG Cranes Pvt. Ltd.
Total No. M/c Sold :
FY’07 Sales :
URL :www.yongmao.com.cn

PROFILE

Yongmao is a designer and manufacturer of tower cranes based in Fushun
City, Liaoning Province, PRC. Its cranes are sold to construction and
equipment rental companies in China and overseas. During FYMar2007, 78%
of sales were outside China.

Yongmao's operations are located in Fushun City, Liaoning Province, and occupy
total land area of 160,000 sq m, with annual capacity of about 200 cranes.Yongmao
operates in a competitive market. Major competitors in China include Zhangjiagang
Potain Construction Machinery Co, Sichuan Construction Machinery Co, Shenyang
Sanyo Heavy Industry Co, and Changsha Zoomlion Heavy Industry Science &
Technology Development Co. Major overseas competitors include The Liebherr
Group (Germany), Linden Comansa Group (Spain), Potain (Manitowoc Cranes,
USA), Terex Comedil (Italy), and Wolffkran (Germany). It currently offers a variety of
towercranes under the Topless STT series, ST series, and Luffing STL series and
the Derrick Q series. Yongmao towercranes are sold under its own brands:
YONGMAO and SUNCRANE in the PRC and exported to the USA, Panama,
Zambia, South Africa, UAE, Saudi Arabia, Bahrain, Belgium, UK, Ukraine, Hong
Kong, Macau, Singapore, Indonesia, Thailand, South Korea and India.

PRICING


TECHNICALS HUATA
YONGMAO TOPLESS

STT113-6T
Marketing Arm Escorts ABG CRANES
Model No. 5013 TC5013
Section Angle/Box Box
Mast Ht. 80 80
Jib 50 50
Free St. 40 40
Max Ht 120 140
Max Load 6T 6T
Tip Load 1.3 T 1.3T

Page 33

POSITIONING

Yongmao is positioned as a very premium product. As a majority of its sales
are from exports, confirmation to all European quality standards is granted.
Hence, this quality focus allows Yongmao to demand a premium price for their
machines. Sales of Yongmao machines in India, are limited and only to large
corporates.



















HUATA
YONGMAO TOPLESS

STT113-6T

Description Qty
Amount

(CIF Chennai)
Amount CIF

Upto Free Std. Height 1 $ 80000
For 80 m Add Mast Section
@USD 2200 16 $ 35200
Anchor @USD2200 3 $ 6600

$ 229,680

Total $ 121,800 $ 229,680

HUATA
YONGMAO TOPLESS

STT113-6T

Description Qty
Amount

(CIF Chennai)
Amount CIF

Additional Mast Sections 1 $ 2200
$ 2900

Additional Anchors 1 $ 2200
Service and Commission Charges 1 Rs. 500,000 Rs. 500,000

Page 64

CONMECH AUTO CONSULTANTS QUOTE



Ref : CMAC/TC/09/08-09. Date
16.09.2008.


The Assistant Manager - Purchase ,
M/s. Sri Arui Sakthi Infrastructure & Projects,

Kind Attn. : Mr. Srinidhi PK.

Mobile : 097405 28425.
E – mail : [email protected]


Dear Sir :


Sub. : Quotation for CMAC – CMAX, Make Model 5013 –
Tower Crane.

* * * * * *

XI. In reference to the discussion you had with undersigned,
we suggest you CMAC - CMAX, Make 5013 model crane.

XII.
We have been given to understand that you have number of on going
projects in and around Mumbai and using the Tower Crane.

XIII. We supply CMAC - CMAX brand Tower Cranes
manufactured at Beijing, China, which is a well established
and high quality manufacturer of Tower Cranes and other
construction equipments with ISO 9001:2000 Quality
Certification. They are one of the largest crane manufacturer
and building material supplier from China with annual sales of
around $ 3.5 billion. CNBM is a leading exporter of
equipments to Middle East, Europe and North American
countries.

XIV.
We have entered into an exclusive agreement for India and they have
given us special introductory prices. Thus we can give you the 5013
Model, height 82.5 mtrs., Jib 50 mtrs. and 1.3 tons tip load for USD
105,000 F.O.B China.

Page 65

Contd….2.





- :: 2 :: -


We assure you that we shall give you good back up after sales service and
we shall maintain the fast moving spares at our end to avoid any
downtime of Tower Crane. All the electrical panel components will be of
SCHNEIDER Make.

Enclosed, please find commercial and technical details with terms and
conditions.

We hope the above is in line with your requirement and wait for your
valuable purchase order.

Thanking you and assuring of our best service at all the times.

Yours truly,
for ConMechAuto Consultants India Pvt. Ltd.,



RAMBABU CHERUVU.
DIRECTOR.

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