Download Project on (HP) for BBA 3rd sem PDF

TitleProject on (HP) for BBA 3rd sem
TagsTechnology Computer Hardware Office Equipment Dell Hewlett Packard
File Size253.0 KB
Total Pages14
Table of Contents
                            Company history
	The sixties and seventies
	The eighties and beyond
	Imaging and Printing Group (IPG)
	Personal Systems Group
	HP Labs
	Partnerships
	Product Legacy
Culture
Management
Diversity
Ad campaigns
	You + HP: digital photography
Acquisitions
	Data Systems, Inc.
	Apollo
	Verifone
	Bluestone
	Indigo
	Compaq
	Snapfish
	AppIQ
	OuterBay
	Silverwire
	Mercury Interactive
	VoodooPC
Competitors
	Outsourcing
	In 1994, HP decided to outsource its manufacturing to third-party vendors and oversea countries to lower costs and raise profits. Today, desktop computers are assembled in Guadalajara, Mexico where HP employs approximately 1,500 workers. Notebook computers are assembled in China from third-party vendors. Servers and workstations are still assembled in the United States.In 2003, HP had 140,000 employees world wide. Under HP's current restructuring program, HP began reducing its workforce to lower its costs. By 2006, HP experienced a record profit of $1.5 billion in just one quarter.
                        
Document Text Contents
Page 1

HEWLETT PACKARD

EXECUTIVE SUMMARY

IT is forging ahead in the country and a wave of optimism continues to wash
the industry current market scenarios present a perfect opportunity for IT
industry.
The Indian IT industry has been competing ti ll now on its abili ty to reverse
engineer the products, that are produced by international companies offer years
of research to sale them at cheaper prices however the Indian IT companies
have to develop their capacity in basic research to produce original molecules.

Compton established in 1993, is a strong teaming of 45 IT professionals and
prosperity for i ts customers. To make lives smoother with latest break through
in technology, enabling our customers to perform day to day jobs with speed
and spending time saved on more important aspects of business or life.

Compton is premium business partner for HP-Compaq and main focus as been
to bring new technologies to Homes and Offices. HP Premium Business Partner
is a rare status in HP. We have successfully finished several turnkey projects
encompassing hardware, software and training on complete solutions

Our main product l ine is PC’s, Laptops, Palmtops, Projectors, Printers,
Scanners, Laser Printer, Plotter, All in ones, TFT screens, Digital Solutions, PC
Maintenance, Networking, Intranet Solutions.

Compton specializes in bringing complete IT solutions to our customers. Let
our customer be a mid size corporate, or a SOHO user or a home user we try to
go beyond customer ’s expectations. Our service backup facility and well
trained team is our main strength.

Compton as a team thrives to reach out to our customers through our
distribution channel. We wish to take our services globally with unwavering
commitment to customer satisfaction. We wish to move forward with strong
base of values, values that keep interest of our internal and external customers
first without compromise.

M.A.I.M.S 1

http://en.wikipedia.org/wiki/Image:Hewlett-Packard.svg
http://en.wikipedia.org/wiki/Image:Hewlett-Packard.svg

Page 2

HEWLETT PACKARD

OBJECTIVE OF THE PROJECT

Main Objectives;

To find out the attr ibutes that enhance the customer value by providing better
service to them and know how to motivate the more people towards IT. The
Project required carrying out the comparative study of prices across Brands and
Models also to carry out another comparative study of Margins of Dealers and
Wholesalers. This would be done by finding out the Market Operating Price at
which they are making deals and the volume of discounts offered by them.

Then apart from studying the dealers a study of consumer buying behaviors was
also required for the specific brands. This was done by making comparative
study of HP along with other brands, in terms of consumer preference. Also
dealer ’s perspectives about the brand are also to be considered along with this
the effect of prices on brand preference of the models.

In the research we also tried to study consumer behavior for all the brands and
also the dealer ’s perception about the market of Home PCs, Laptops, Printers,
PSC, Scanner, and TFT. For this Segmentation, Targeting and Posit ioning of
various brands on recall, believabili ty, association, final purchase.

Other Objectives:

• To know the brand recall by customers.
• To know the reason why people prefer HP (Hewlett-Packard) brand.
• To increase the sales volume.
• To give the customer satisfaction and also get the references from them.
• To know which factor is important for customer before buying any IT

product.
• To illicit suggestion for better positioning for HP product.

The Hewlett-Packard Company (NYSE: HPQ, NASDAQ: HPQ), commonly known as HP,

is one of the world's largest information technology corporations. Headquartered in Palo Alto,

M.A.I.M.S 2

http://en.wikipedia.org/wiki/Palo_Alto%2C_California
http://en.wikipedia.org/wiki/Information_technology
http://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=HPQ&selected=HPQ
http://en.wikipedia.org/wiki/NASDAQ
http://www.nyse.com/about/listed/lcddata.html?ticker=HPQ
http://en.wikipedia.org/wiki/New_York_Stock_Exchange
http://en.wikipedia.org/wiki/Image:Hewlett-Packard.svg

Page 7

http://en.wikipedia.org/wiki/VoodooPC
http://en.wikipedia.org/w/index.php?title=HP_Web_Jetadmin&action=edit
http://en.wikipedia.org/wiki/Indigo_Digital_Press
http://en.wikipedia.org/wiki/LaserJet
http://en.wikipedia.org/wiki/Inkjet_printer
http://en.wikipedia.org/wiki/10-K
http://en.wikipedia.org/wiki/United_States_Securities_and_Exchange_Commission
http://en.wikipedia.org/wiki/Image:R_817_-2.JPG

Page 8

HEWLETT PACKARD

• Workstations for Unix, Windows and Linux systems.

• Handheld Computing including iPAQ Pocket PC handheld computing devices

• Digital Entertainment including DVD+RW drives, HP Movie Writer and HP Digital

Entertainment Center. HP resold the Apple iPod from HP until November 2005.

HP Labs

HP Labs (or HP Laboratories) is the research arm of HP. Founded in 1966, HP Labs' function is

to deliver breakthrough technologies and to create business opportunities that go beyond HP's

current strategies. An example of recent HP Lab technology includes the Memory spot chip.

Partnerships

Hewlett-Packard is a supporter of FOSS and Linux. Some HP employees, such as Linux CTO

and former Debian Project Leader Bdale Garbee actively contribute and have official Open

Source job responsibilities. Many others participate in the Open Source community as unpaid

volunteers. HP is also known in the (GNU/)Linux community for releasing drivers for many of

their printers under the GNU GPL.

Hewlett-Packard also works extensively with Microsoft and uses technology from most major

software and hardware vendors. Until November 2005, HP offered a re-branded version of

Apple's famous iPod

Product Legacy

Agilent Technologies, not HP, retains the direct product legacy of the original company founded

in 1939. Agilent's current portfolio of electronic instruments are descended from

HP's very earliest products. HP entered the computer business only after its instrumentation

competencies were well-established. Agilent was spun off from HP in 1999. The merger with

Compaq has distanced HP even farther from its roots in test and measurement.

Culture

M.A.I.M.S 8

http://en.wikipedia.org/wiki/1999
http://en.wikipedia.org/wiki/Agilent_Technologies
http://en.wikipedia.org/wiki/Apple_iPod
http://en.wikipedia.org/wiki/Apple_Computer
http://en.wikipedia.org/wiki/Microsoft
http://en.wikipedia.org/wiki/GNU_GPL
http://en.wikipedia.org/wiki/Bdale_Garbee
http://en.wikipedia.org/wiki/Debian
http://en.wikipedia.org/wiki/Linux
http://en.wikipedia.org/wiki/FOSS
http://en.wikipedia.org/wiki/Memory_spot_chip
http://en.wikipedia.org/w/index.php?title=HP_Digital_Entertainment_Center&action=edit
http://en.wikipedia.org/w/index.php?title=HP_Digital_Entertainment_Center&action=edit
http://en.wikipedia.org/w/index.php?title=HP_Movie_Writer&action=edit
http://en.wikipedia.org/wiki/Image:Hewlett-Packard.svg

Page 13

HEWLETT PACKARD

VoodooPC

On September 28, 2006, HP announced it will expand its presence in the gaming market by

acquiring VoodooPC, a maker of high-performance gaming, luxury, and entertainment PCs

based in Calgary, Alberta, Canada. This acquisition is expected to close by November 2006.

Competitors

Major competitors of HP in the computer business include Apple Computer, Dell, Gateway,

Lenovo (Purchased IBM's Non-server Personal Computer Business), Sony and Toshiba. Major

competitors of HP in the server business include Sun Microsystems, IBM and Dell. Major

competitors of HP in the printer business include Brother, Canon, Epson, Lexmark and Dell

(who rebrands and repackages Lexmark products)

Outsourcing

In 1994, HP decided to outsource its manufacturing to third-party vendors and oversea countries

to lower costs and raise profits. Today, desktop computers are assembled in Guadalajara,

Mexico where HP employs approximately 1,500 workers. Notebook computers are assembled

in China from third-party vendors. Servers and workstations are still assembled in the United

States.In 2003, HP had 140,000 employees world wide. Under HP's current restructuring

program, HP began reducing its workforce to lower its costs. By 2006, HP experienced a

record profit of $1.5 billion in just one quarter.

MARKETING STRATEGY

HP Corporate Marketing:

HP is a company unlike any other. They serve everyone from consumers to small and mid-sized

businesses to enterprises to public sector customers with an extensive portfolio of market

leading solutions specifically designed to meet the needs of each customer segment. They focus

on helping people apply technology in meaningful ways to their businesses, personal lives and

communities. Their annual R&D investment of nearly $4 billion fuels the invention of products,

M.A.I.M.S 13

http://en.wikipedia.org/wiki/Employee
http://en.wikipedia.org/wiki/2003
http://en.wikipedia.org/wiki/Dell%2C_Inc.
http://en.wikipedia.org/wiki/Lexmark
http://en.wikipedia.org/wiki/Epson
http://en.wikipedia.org/wiki/Canon_Inc.
http://en.wikipedia.org/wiki/Brother_Industries
http://en.wikipedia.org/wiki/Dell
http://en.wikipedia.org/wiki/IBM
http://en.wikipedia.org/wiki/Sun_Microsystems
http://en.wikipedia.org/wiki/Toshiba
http://en.wikipedia.org/wiki/Sony
http://en.wikipedia.org/wiki/IBM
http://en.wikipedia.org/wiki/Lenovo
http://en.wikipedia.org/wiki/Gateway%2C_Inc.
http://en.wikipedia.org/wiki/Dell
http://en.wikipedia.org/wiki/Apple_Computer
http://en.wikipedia.org/wiki/Calgary
http://en.wikipedia.org/wiki/VoodooPC
http://en.wikipedia.org/wiki/2006
http://en.wikipedia.org/wiki/September_28
http://en.wikipedia.org/wiki/Image:Hewlett-Packard.svg

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