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TitleMBA Syllabus
File Size501.5 KB
Total Pages100
Table of Contents
                            Meaning, Importance and Principles, Departmentation, Span of Control, Types of Organisation, Authority, Delegation of Authority
Text:
	Marketing Management, Ramaswamy, VS & Nam
	Marketing Management, Vivek Singh
Course Contents:
Module I: Final Accounts
	Course Objective:
	Text:
The aim of this course is to develop understanding of various mathematical and statistical models and optimization techniques used for decisions making in management.

Course Contents:
Module I: Introduction
	Module II: Forecasting Techniques
	Module III: Probability and Testing of Hypothesis
	Module IV: Decision Theory
	Module V: Operations Research
		Quantitative Techniques, C.R. Kothari
	Module III: Human Resource Planning
	Module IV: Recruitment and Selection
	Module V: Performance Appraisal
	Module VI: Training and Development
	Module VIII: Industrial Relations
		Text:
		References:
Module II: Problem Formulation and Research Design
Module III: Measurement and Scaling Techniques
Module IV: Methods of Data Collection
Module VI: Data Processing And Analysis
	Module I: Overview and Introduction
		References:
	Pandey, I.M. 1999, Financial Management, 8th Ed., Vikas Publishing House
The aim of this course is to develop understanding of the strategic and operational issues in the operational/manufacturing environment of an organization and the various decisions involved the operational activities and the methods by which best possible alternative decision can be taken.
Course Contents:
Module I: Introduction
An overview of POM and Transformation Process in Manufacturing and service units
Module II: Production/capacity Planning
	Module III: Operating Decisions
	Module IV: PPC and TQM
		Module I: Introduction
		Module IV: Globalization and Ethical issues and their impact on strategy
			Text:
				Business Policy and Strategic Management, Azhar Kazmi
				Corporate Policies, S Seth
			Student Study Material:
			References:
			TOTAL QUALITY MANAGEMENT
The aim of this course is to develop understanding of the strategic Total Quality Management (TQM), its implementation and philosophy. The students will also be familiarized with the change management through TQM
Course Contents:
Module I: Introduction to Quality
Quality concepts, nature of product quality and to study various approaches and methods to Software Quality.
Module II: Growth of TQM
	Module III: MBNQA Model, PDCA, IDEAL , CMM,CMMI, KAIZEN, SIX SIGMA Models
		STRATEGIC MANAGEMENT
		BEHAVIOURAL AND ALLIED SCIENCE
		ORGANIZATIONAL CHANGE & DEVELOPMENT
		Module II: OD Interventions
			Text & References:
			Text:
				Organisational Development (Sixth Edition), Wendell L. French / Cecil H. Bell, Jr.
		Management of Change and OD, Col. D.K. Shandilya
			PERFORMANCE APPRAISAL AND POTENTIAL EVALUATION
Module II: Process of Performance Appraisal
	Student Study Material (SSM)
		Text:
		References:
	RECRUITMENT, SELECTION, AND RETENTION
INDUSTRIAL RELATIONS AND LABOUR LAWS
	Module I: Industrial Relations
	Module I: Marketing as a Value Creation Process
	Module II: Analyzing Buyer Behavior
	Module III: Selecting the Target Market And Positioning The Product
	Module IV: Developing the Integrated Marketing Program To Generate Maximum Customer Value
	Module V: Capturing Created Value for the Firm
	Module VI: Marketing Management
	Consumer Buying Decision Process
		Personality, Self And Self Images
			Consumer influence
			
	Course Contents:
		Module I: Accounting Norms
		Module IV: Recent Developments in Accounting
		Module V: Basic Concepts
		Module VI: Assessment of Companies
		Module VI: Wealth Tax
	References:
		EQUITY RESEARCH & PORTFOLIO MANAGEMENT
			Module I: Environment of Investment
		Module II: Setting the Objectives
		Risk and Return in the Context of Portfolio, Common Stock Valuation Models, Term Structure of Interest Rates, Risks in Fixed Income Securities, Macaulay’s Duration.
		Module III: Security Analysis
		Fundamental Analysis – Economic & Industry Analysis, Concept of Business Cycles, Indicators of Economic Prosperity, Industry Analysis, Company Analysis, Company Valuation, Technical Analysis.
		Module IV: Portfolio Construction & Optimization – Modern Portfolio Theory
		Module V: Portfolio Performance Evaluation & Revision
		Module VI: Advancements in Theory of Investment Management
		Redington’s Immunization, Derivatives - Payoff patterns of elementary options and possibilities of increased diversification.
			Module III: Leasing Hire Purchase and Consumer Credit
			Module IV: Venture Capital Financing
			Module V: Mutual Funds
				Mutual Funds types, Organization and Management, Regulations of Mutual Funds
The aim of this course is to develop the understanding of the various techniques of materials management. The objective is to acquaint the student the approaches of materials management from planning to usage.

Course Contents:
Module I: Introduction
Introduction of materials management, Scope, Role, Importance and Objectives of Materials Management, Evolution of Integrated Materials Management, Research, Planning & Budgeting of Materials, Role and Application of Quantitative Techniques in Materials Management.
Module II: Warehousing and Logistics Management
	Module IV: Production Planning & Control:
	Production planning, Master forecasting, Planning-time, capacity, scheduling & tracking, Materials Requirement Planning
	Module V: Emerging Trends:
The aim of this course is to develop the understanding of Transfer of Technology proceed, technology life cycle and to develop technology as a resource for all emerging and changing economies.
Course Contents:
Module I: Introduction
Overview of Technology management. Technology Life cycle.
Module II: Strategic Management of technology
	Module III: Technology Policy
The aim of this course is to develop the understanding of the various components of the integrated supply chain. The learning is focused on developing the supply chain to suit domestic as well as global markets.
Course Contents:
Module I: Introduction of Logistics & SCM
Evolution of Logistics and Importance of Supply Chain Management in the overall organization functioning, Customer Focus in Supply Chain, Developing Supply Chain as a Competitive Focus by customer satisfaction and corporate profitability, Role, Objectives & Policies of Purchasing and Supply Chain.
Module II: Strategic Issues in Supply Chain Management
	Module III: Managing the Supply Chain
	Module IV: Global Perspective:
The aim of this course is to provide insight into the manufacturing stages involving production planning and control of product or service quality by strict Statistical Quality Control (SQC) methods and to provide understanding of manufacturing supply chain with close coupling of upstream and downstream activities thereby providing value to the customer in terms of money and product features.
Course Contents:
	Module III: OODBMS
	Text & References:
		Module II: Introduction to s/w, Concepts of Programming:
		Introduction to Programming, Basic Elements, Basic Features of Structured Programming, its limitations, Basic features of OOPS, its advantages over the structured programming, Operating System.
			Information Technology Management, Jawadekar
			Information Technology Management, Ajaya Verma
	NETWORKING & COMMUNICATION
Module I
	Module V
	Network Security: Cryptography, Data encryption and Decryption procedures, Secret key algorithm: DES etc. Public Key Algorithm: RSA etc, Digital Signature, physical security and firewall technologies, intrusion detection tools, host, server and client security, maintenance and vulnerability testing of the network.
	Management Issues: Managing the speed of technological change in networking, strategic planning for the telecommunications function, the economics of networks, where do we anticipate the business uses of the Internet to go in the future, etc.
		ENTERPRISE RESOURCE PLANNING
		SYSTEM ANALYSIS AND DESIGN
			Course Code: MBADL 30525
			Course Objective:
Course Contents:
Module V: Feasibility Analysis
Project assignment, Project goals; alternative solutions and their evaluation; Cost-Benefit Analysis; Feasibility Report and System Proposal (including requirement document).
	Module VI: Process and Stages of Systems Design
	Introduction to process specifications methods; structured design process; design methodologies and Development activities during structured design, writing program specification
		Module VII: Input / Output Design
		Elements of input data, input media and devices; input design considerations, screen formatting, GUI considerations, Human –computer interface, types of output; output devices; design of output reports; menu design and form-design;
Module VIII: Introduction to Database Design
Selection of data storage medium; types of files; file organizations; database design; types of databases; coding systems and types of code;
Module IX: Introduction to Testing, Quality Assurances, Security & Documentation
Types and levels of tests, quality assurance, need for documentation; types of documentation; Systems security and controls.
	Text and References:
	E-COMMERCE
		Course Code: MBADL 30526
		Course Objective:
		Module II: Introduction of Web Client
		Web Server, Applications Server, Database Server, Static & Dynamic Web Sites, Server Site & Client Site Technology.
		Module III: Websites development and Management
		Web Browser, Language understandable by Web Browser-Introduction to HTML, Web Pages.
		Module IV: Working with Web Databases
	Viruses, Classification of Viruses-Boot infectors, System Infectors, General Executable Program Infectors, Anti-Viruses, Digital Signature
	Text & References:
	“Building an intelligent e-business”, David Ferris & Larry Whipple, Prentice Hall, 2001.
		INTERNATIONAL MARKETING
		International Marketing, Francis Cherunilam
		International Marketing Mgmt & Research, Prof. Gurinder Singh Ahluwalia
			INDIA’S FOREIGN TRADE AND TRADE POLICY
			India’s Foreign Trade and Trade Policy, Raj Agarwal
			COMPARATIVE MANAGEMENT & MANAGEMENT OF MULTI – NATIONAL COMPANIES
			Course Code: MBADL 30529
				Text & References:
				Text:
				References:
			INTERNATIONAL BUSINESS ENVIRONMENT
			EXPORT, IMPORT PROCEDURES AND DOCUMENTATION
			Export, Import Procedures and Documentation, Khurana
PRINCIPLES & PRACTICE OF INSURANCE
	Course Objective:
	RISKS, UNDERWRITING AND CLAIMS
	Course Code: MBADL 30533
	Course Objective:
	This course Aim is to introduce student to the concept and application of systematic risk identification and measurement. Concept of Risk Control and Evaluation of various risk control option. Second part of the course is to Introduce students to the principles and practice of insurance, including an examination of the main type of Insurance policies currently available to develop an understanding of the use of insurance as an effective risk management tool.
		RISK MANAGEMENT AND REINSURANCE
		Course Code: MBADL 30534
		Course Objective:
	This course Aim is to introduce student to the concept and application of systematic risk identification and measurement. Concept of Risk Control and Evaluation of various risk control option. Second part of the course is to Introduce students to the principles and practice of insurance, including an examination of the main type of Insurance policies currently available to develop an understanding of the use of insurance as an effective risk management tool.
		Course Contents:
		Module I: Introduction
		Module II: Practice of Risk Management
		Module III: Process and Technique
		Module IV: Risk Inspection
			Need of Inspection and PML calculation
			Module V: Reinsurance
			ACTUARIAL SCIENCE (CONCEPT AND IMPLEMENTATION)
			Course Code: MBADL 30535
			Course Objective:
			Module I: Introduction
			Module II: Mortality Tables
			Module III: Balancing returns with solvency
			Module V: Elements of Product Pricing
				INSURANCE PRODUCTS (PERSONAL & COMMERCIAL)
				Course Code: MBADL 30536
				Course Objective:
				ENVIRONMENTAL MANAGEMENT
The aim of this course is to develop the understanding of the strategic decision in going for Environmental Management and to sensitize organizations/individuals about the role of environment engineering, principles and methods. The course exposes to the ISO 14000 Standards.
Course Contents:
Module I: Introduction
Introduction to environmental management
Module II: ISO 14000 Standards
	Module III: Industry application and Enviromental Hazards
		Text & References:
		
		PROJECT WORK
                        
Document Text Contents
Page 1

AMITY UNIVERSITY UTTAR PRADESH
GAUTAM BUDHA NAGAR

MBA 3 YEAR (Distance Learning)

Curriculum & Scheme of Examination

PRINCIPLES AND PRACTICES OF MANAGEMENT

Course Code: MBADL 10101

Course Objective:
The objective of the course is to teach managerial skills to aspiring manager or the trained managers who
want to become more effective. The emphasis will be on conceptual development in the area of planning,
organizing, leading and controlling managerial functions. The course also emphasis on conceptual and
technical frame works of leadership and the role of managers and change agent.

Course Contents:

Module I: Introduction
Concept, Nature, Scope, Functions and levels of Management, Evolution and Foundations of Management
Theories, System Approach to Organisation, Modern Organisation Theory.

Module II: Management Planning Process
Planning objectives and characteristics, Hierarchies of planning, the concept and techniques of forecasting

Module III: Organising
Meaning, Importance and Principles, Departmentation, Span of Control, Types of Organisation, Authority,
Delegation of Authority

Module IV: Staffing
Meaning, Job analysis, Manpower planning, Recruitment, Transfers and Promotions, Appraisals,
Management Development, Job Rotation, Training, Rewards and Recognition

Module V: Directing
Motivation, Co-ordination, Communication, Directing and Management Control, Decision Making,
Management by objectives (MBO) the concept and relevance

Module VI: Management Control
Coordination, Meaning, Nature, Features, Objectives and Process of Management Control, Techniques and
Behavioural Aspects of Management Control

Examination Scheme:

Component Codes PCP1 H1 H2 EE1
Weightage (%) 10 15 15 60

Text & References:

Text:
 Essentials of Management, H. Koontz
 Student Study Material (SSM)
 Principles and Practices of Management, Bakshi

Page 99

AMITY UNIVERSITY UTTAR PRADESH
GAUTAM BUDHA NAGAR

MBA 3 YEAR (Distance Learning)

Curriculum & Scheme of Examination

Data constitute the basis of all statistical analysis and interpretation. Data can be obtained from three
important sources, namely, Secondary Source, Internal records and Primary source. Depending upon
its source the data can be classified as secondary data, internal data or primary data.

d. Analysing the data and drawing conclusions

e. Writing the project report
Writing a project report can only be done once you have done your analysis of the data and have
logically put together your case.

Before you start with writing of the main chapters, there are some mandatory peripheral but important
requirements which you must bear in mind, which are:

Cover Page: The cover page of the bound copy (or the first visible page in spiral binding) should indicate
the following:

1. Title of the report.
2. The name of the student and registeration number
3. The month and year of submission
4. The name of the Institute in full

Table of contents: It can also be called simply as “content or index” and is presented in tabular form and
should provide the title of all chapters, sub-divisions, appendices, annexure, sketches, bibliography,
acknowledgement and certificates and their page numbers.

Preface or Acknowledgements: The students would have received assistance from a number of sources and
persons during the planning and conduct of the project work. Therefore, they owe a special debt to them. In
case the students prefer to write a “Preface” to highlight the objectives and major issues in the report, these
acknowledgements can be included in the last one or two paragraphs of the ‘Preface’ itself.

Certificates: Two certificates are given and included in the beginning of the project report after the
preface/acknowledgements. One of these if given by the project guide and the other is signed by the student
and counter signed by the project guide.

Main Report: The main report should normally follow the chapter scheme or any other scheme as indicated
in the synopsis. However one or two chapters can be added if the students consider them as essential.

Chapter 1 : Introduction
Chapter 2 : Objective and Scope
Chapter 3 : Theoretical Perspective
Chapter 4 : Methodology
Chapter 5-8 : Data Collection, Data Analysis, Findings and

Recommendations
Chapter 9 : Conclusion

Appendices and Annexure: Appendices contain the questionnaires, the data collected and all the tables,
sketches and graphs which are relevant to the study but included in the chapters.

Annexure contain supporting data / information to appendices or even the main chapter which are relevant
to discussion and reasoning of the project report.

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