Download Maersk Case Study Solution PDF

TitleMaersk Case Study Solution
File Size1.0 MB
Total Pages26
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Document Text Contents
Page 1

Maersk Line – B2B
Social Media Case Study

Rishi
Jain



Mohi
t Pati

l

Venk
at Po

garu

Priye
sh Sa

urabh

Chira
g Sha

h

Arjun
Padm

anab
han

Page 13

How does Maersk stack up

Dedicated channels for visuals

1225 followers

Fans and blog readers

Pinning images on specific
boards, to engage a large

audience by pinning images in
blog posts by the company

Not a primary focus for the
company

Employees

Sharing stories, opportunity for
employees to blog, post stories
or articles, which can be then

shared

It is an easy-to-use blog site with
extensive social capabilities

Page 25

Maersk publishes
technical insights

and information on
industry best

practices on LinkedIn

Thought
Leadership

Thought
Leadership

Value CreationValue Creation

Information
source

Information
source

Insights and best practices sharing will foster growth

Maersk is established as the go-to-shipping provider for clients with its expertise

Provide insights to potential customers and optimize shipping solutions

Encouraging sharing of best practises and customer dialogue

How Maersk Compass Works

Customers engaged
with technical
insights and

recognize the
economic value
proposition of
working with

Maersk

Sales team works
with clients to

propose tailor-made
solutions and

optimizing their
shipping processes



Compass Campaign

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