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TitleExxonMobil-Strategic-Analysis-Report
File Size1.3 MB
Total Pages31
Document Text Contents
Page 2

Table of Contents

1 Executive Summary ........................................................................................................ 3

2 Company Profile ............................................................................................................. 4

2.1 Business Structure ................................................................................................... 4

2.2 Competition: ............................................................................................................ 4

3 SWOT analysis ................................................................................................................ 5

3.1 Strength: .................................................................................................................. 5

3.2 Weakness ................................................................................................................. 5

3.3 Opportunities ........................................................................................................... 6

3.4 Threats ..................................................................................................................... 6

4 Porter’s Five Forces Analysis for Oil and Gas Industry ................................................... 7

5 Resource Based View Analysis ....................................................................................... 8

6 Key Recommendations overview ................................................................................. 12

7 Recommendations - Change in R&D Strategy .............................................................. 13

7.1 Reasons & Assumptions ......................................................................................... 13

7.2 Implementation ..................................................................................................... 15

7.3 Timeline, Benefits and Risk .................................................................................... 16

8 Recommendations – Natural gas Strategy ................................................................... 17

8.1 Reason and assumptions ....................................................................................... 17

8.2 Implementation plan ............................................................................................. 18

8.3 Timelines, benefits and risks .................................................................................. 18

9 Recommendations – Media Strategy ........................................................................... 19

9.1 Reasons and Assumptions ..................................................................................... 19

9.2 Implementation Plan ............................................................................................. 19

9.3 Benefits .................................................................................................................. 20

10 Financial Analysis .......................................................................................................... 21

11 Alternatives .................................................................................................................. 22

12 References .................................................................................................................... 24

13 Exhibits ......................................................................................................................... 25

13.1 SWOT Analysis........................................................................................................ 25

13.2 Oil & Gas Industry Analysis .................................................................................... 26

13.3 Inputs and Projections for Natural Gas Industry ................................................... 27

13.4 Company Financials and Future Trends ................................................................. 29

Page 16

7.3 Timeline, Benefits and Risk


The 3 key recommendations we have suggested are carefully designed to create an optimized R&D

portfolio (Exhibit 11). These technologies can be categorized into:

a) Incremental - cost efficient production from oil reserves

b) Substantial - Increasing energy efficiency

c) Breakthrough - Alternate Energy innovations



Incremental

Substantial

Breakthrough

Horizon1 Horizon2 Horizon3 Horizon4
Time

Risk

High

Medium

Low

Project BenefitsCost efficient production of oil

Improve energy efficiency

Alternate energy innovation





As clear from exhibit, these technologies varies from short term to long term in terms of time

horizon and low risk to high risk in term of risk associated with these. Project associated with

alternate energy are long term projects with high risk but at the same time they have high benefits.



Exhibit 11



75%

10%
10%

5%

Net Income 2011
Upstream
DownStream
Chemical
Corporate& Fianncing

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