Download 101 Ways to Advertise Your Business PDF

Title101 Ways to Advertise Your Business
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Document Text Contents
Page 1

Andrew Griffiths

101
Ways to

Advertise
your

business
BUILDING A SUCCESSFUL BUSINESS WITH SMART ADVERTISING

PLUS 20
BONUS TIPS!

Cover design by The Modern Art Production Group
Author photograph by Brad Newton

S M A L L B U S I N E S S
www.allenandunwin.comwww.allenandunwin.com

A L L E N & U N W I NA L L E N & U N W I N

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A

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s

10
1

Understanding what makes one advertisement work while another fails could
save you a small fortune in wasted advertising.

From the author of the bestselling 101 Ways to Market Your Business comes a
book of proven tips to increase the effectiveness of your advertising.With step-
by-step advice on how to make an advertisement, how to buy advertising
space and how to make sure that your advertisement is working to its full
potential, your business will soon be reaping the rewards.

INCLUDES A SPECIAL BONUS SECTION
CONTAINING HUNDREDS OF THE BEST

ADVERTISING WORDS AND PHRASES

Find out how to advertise in newspapers and magazines, on the radio,
television, the Internet, outdoor signs and every other conceivable type of
media. Build up your business with smart, effective and affordable advertising.

Andrew Griffiths is a professional marketing consultant. His
company,The Marketing Professionals, provides practical and
creative marketing solutions to both large corporations and small
business operators. He is the author of the bestselling 101 Ways to
Market Your Business, 101 Survival Tips for Your Business and 101 Ways
to Really Satisfy Your Customers.

READ THIS BEFORE YOU
SPEND ANOTHER CENT

ON ADVERTISING

101_Ways_Advertise_CVR 23/1/04 6:40 PM Page 1

Page 2

101
WAYS TO

ADVERTISE
YOUR BUSINESS

101 Ways To Advertise-TEXT PAGE 26/2/04 5:09 PM Page i

Page 127

Notes

Advertising action list
Things to do Completed

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

101 WAYS TO ADVERTISE YOUR BUSINESS

110

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Page 128

Direct mail advertising

Direct mail advertising involves sending promotional material directly
to a potential customer. It is a very common practice, as you will know
seeing that most of us receive direct mail advertising regularly. Being
in the industry I tend to take a few moments to read all the direct mail
I receive, mainly to look for ideas I might be able to use.

Most direct mail is poorly done. This section will look at where
most direct mail advertising goes wrong and what to do to make your
direct mail advertising work. It is a powerful tool that can produce
some excellent results when well executed. The tips in this section are:

#58 The benefits of direct mail advertising
#59 Understanding why most direct mail advertising goes wrong
#60 The importance of a good database
#61 How to increase the chances of your direct mail working
#62 The first few seconds are crucial
#63 Choose your timing wisely
#64 Test your direct mail before committing
#65 Make it easy for the customer to act on your message immediately
#66 Be prepared to keep trying; if it works, keep using it
#67 Buying databases to get qualified leads

Most of the tips that follow can also be applied to other forms
of direct mail, such as mail posted to individuals and flyers handed
out on the street.

111

7

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Page 253

Other books available in the
101 series

101 Ways to Market Your Business—Andrew Griffiths
If you are looking for a collection of tried and tested, simple and
cost effective marketing ideas this is the book for you. The ideas
recommended can be implemented immediately and they will
definitely increase income for your business. This book became
an international best seller within months of being released. It is
available around the world and it has even been translated into
Chinese.

101 Survival Tips for Your Business—Andrew Griffiths
Everyone makes mistakes in business—it is simply a fact of busi-
ness life. Now a book has been written based on the experience
of many successful business owners and operators and it can
identify the most common mistakes and, best of all, show you
how to avoid making the same mistakes yourself. This book is
a veritable gold mine of information that can save you a lot
of money and make your business more successful in a shorter
period of time.

101 Ways to Really Satisfy Your Customers—Andrew Griffiths
The level of customer service that your business offers will make
all the difference between overwhelming success and struggling
mediocrity in your business life. This book will identify the most

237

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Page 254

common customer service faults and how to avoid them. It will
also give you over a hundred inspirational ideas on how to stand
out from the crowd by offering better customer service than your
competitors.

About Andrew Griffiths
Andrew Griffiths is a professional marketing and public relations
consultant. He has three other books published, 101 Ways to
Market Your Business, 101 Survival Tips for Your Business and 101
Ways to Really Satisfy Your Customers, all of which have become
international best sellers. They are all now available in over
30 countries around the world and have been translated into
Chinese and are published in India.

Andrew is the Director of an Australian company called
The Marketing Professionals, offering innovative marketing and
public relations advice. In his career Andrew has owned and
operated a number of businesses including a commercial diving
operation, a travel company, an outdoor advertising business and
a publishing business. He has worked as a dive instructor and
commercial diver, door-to-door encyclopaedia salesman, gold
prospector, international sales manager and gardener. He lives in
Cairns, Australia, the gateway to The Great Barrier Reef.

Andrew is passionate about small business and has enormous
drive to inspire people to achieve their goals. He has a realistic
and experience based view on how to run and market a business.
Andrew is sought out as a marketing and public relations trouble-
shooter and is an accomplished public speaker.

To find out more about Andrew Griffiths and The Marketing
Professionals visit www.andrewgriffiths.com.au or www.the
marketingprofessionals.com.au.

To find out more about Cairns, Australia or The Great Barrier
Reef visit www.cairnsconnect.com.

101 WAYS TO ADVERTISE YOUR BUSINESS

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